5 eenvoudige feiten over Advertentieautomatisering beschreven
5 eenvoudige feiten over Advertentieautomatisering beschreven
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Geico kan zijn famously known for its friendly gecko spokesanimal. You’ll see the mascot everywhere from magazines to YouTube videos, from TV channels to social media feeds — though recent programmatic ads feature people instead.
Unlike real-time bidding, which involves selling ad impressions through a single auction, header bidding opens the floor to multiple demand sources at once, potentially increasing revenue for publishers by creating more competition for their ad inventory.
A software company wants to sell more units of its software to tech companies. It uses a DSP to jumpstart a programmatic ad campaign.
Daarnaast worden budgetten en capping in het gehele netwerk gehonoreerd. Dat betekent dat daar geen individueel beheer benodigd kan zijn.
Social ads are advertisements you see on any given social media platform. Social media websites collect user gegevens to create personalized experiences. The gegevens collected will determine who will see the ads, what format users will see it in, and when the ad will be displayed.
Het gehele proces van programmatic adverteren is vast te leggen in ons gesloten systeem: dit programmatic ecosysteem.
The key element ofwel PMP deals kan zijn a deal ID, which advertisers use to identify PMP deals in bid requests from SSPs and ad exchanges.
Ingeval daar desalniettemin verschillende soorten advertenties ofwel ondernemers bestaan waarvan je niet wilt dat ze op read more je website geraken gepusht in overeenstemming met je positioneringsstrategie, kun je die voorkeuren specificeren en Monumetric regelt dit.
In traditional advertising, you would approach a publisher — a newspaper, a magazine, or a website owner — and ask for their media kit.
CPM bid levels vary by media types and creative units. Generally, display demands the lowest CPMs whereas video demands the highest CPMs.
Publishers realize increased revenue and fill rates, access to a wider variety of buyers in an auction format, and visibility into who is buying their inventory. Publishers use demand-side platforms to organize and automate each ad impression.
In terms of delivering, measuring, targeting, and reporting on digital advertising campaigns, there’s no doubt that the automation provided by programmatic advertising beats the traditional methods hands down.
Ad bidding is the process of competing with other advertisers for ad inventory. Advertisers set up bids for each impression or click, and the highest bidder wins the opportunity to display their ad.
Still confused? No worries. Below, we’ll walk you through the basic elements ofwel programmatic advertising and give you an example ofwel how it works.